WORLD is undergoing a serious make over. These guys have recently gone all 2.0 online, re-launching their website and going live on all the social media channels.
Now they’ve given their physical stores a facelift, having recently given the famous WORLD Ponsonby store a whole new look. WORLD has chosen some of artist Paul Hartigan’s finest works and vintage pieces to adorn the store. All works in store are for sale!
“It’s a complete change from the past taxidermy we had,” says director and designer Benny Castles.
“The neons are electrifyingly bright and the colours reflect what WORLD is known for, its unashamed use of vividness. WORLD Ponsonby is now unlike any other WORLD store or any store for that matter!”
Originally a butchers store on the corner at the turn of the century, the intact white floor to ceiling tiles still completely line the entire entrance wall at 98 Ponsonby Road, which now boasts some of New Zealand’s most sought after neons.
The new store opens with the launch of their new Spring/Summer 2014 collection ‘HEAVY METAL’.
Also now on the upstairs floor is the COLLECTORS ROOM, which on Fridays, Saturdays and Sundays will retail unusual and eclectic collectors items that the WORLD team have sourced. This will be anything that has piqued the design teams interest.
‘WORLD has always been a store selling the unusual, desirable and eclectic from the very beginning in 1989, and have decided to have a whole floor now dedicated to this, which will compliment the clothing, and bring in the whole new WORLD lifestyle theme, which will see this added to in the near future,” says WORLD director Denise L’Estrange-Corbet.
Get down there and check it out! Don’t forget to check out WORLD in the virtual world as well here and keep up to date with all the latest happenings through their Facebook page.
And remember Remix has a weekly giveaway of WORLD T-shirts celebrating ten years since the first release of their iconic T-shirts. Click here to enter the competition!