Words by Steven Fernandez.
Sometimes it’s great to do something completely random, just to see how people will react. We often superglue $2 coins to the pavement outside the Remix office, just to watch the different ways people try to pick it up…
Stolen Rum took our little trick to a whole new level! Their recent STOLEN SOFAS Project involved inviting people in Miami, Sydney and Dunedin to steal 150 of their sofas. The idea was simple – people in each city were told a location and that there were sofas up for grabs, first in first served, no strings attached.
The Stolen Rum crew then sat back and watched the intriguing and innovative ways people around the world carted free sofas home. Pretty cool, huh?
Word spread quickly about STOLEN SOFAS. People turned up hours early to secure a spot in line. People used all available means to transport their sofas home. Some came prepared with vehicles while others braved it on foot. Even skateboards were used.
The Stolen Rum crew captured this awesome project on camera and they’ve just sent us the video of how it went down. Check it out below…
Then follow these guys online. Visit the official website here, ‘Like’ Stolen Rum on Facebook here and check out all the STOLEN SOFAS action on Instagram here and using the hashtags #stolenrum & #stolensofas & #thisisstolen